Privacy Policy – Blush Rosa

This Privacy Policy outlines how Blush Rosa (“we,” “our,” or “us”) collects, uses, stores, and discloses personal information obtained from users (“you” or “User”) of our website located at www.blushrosa.com (the “Site”), in-store interactions, and through communications conducted via phone, fax, or mail in relation to order processing, product inquiries, and marketing efforts. This policy does not apply to personal information collected through third-party retailers, department stores, or other websites where our products may be sold.

Unless explicitly stated, any personal data collected through such third-party platforms is not shared with Blush Rosa, and we are not responsible for how such parties handle your information.

By accessing the Site, registering an account, or otherwise providing us with your personal data, you acknowledge and consent to the practices described in this Privacy Policy and our Terms & Conditions, which are incorporated herein by reference. This Privacy Policy may be revised periodically, and any updates will be posted on this page, with the most recent revision date indicated at the bottom of the policy.

I. Jurisdiction-Specific Privacy Rights

Blush Rosa serves customers across the United States and internationally. As such, your rights related to personal data may vary based on your place of residence.

For instance, California residents are granted specific rights under the California Consumer Privacy Act (CCPA) regarding the collection, use, and sharing of their personal information. Other U.S. states may also have their own privacy laws. This Privacy Policy is intended to comply with the CCPA and other applicable laws that may apply to your interaction with us.

If you reside in the European Union (EU) or other regions subject to the General Data Protection Regulation (GDPR), you may be entitled to the following rights, subject to certain legal limitations:

  • Access your personal data

  • Request corrections or deletions

  • Object to our processing of your personal data

  • Request that we limit or stop using your data

  • Request the transfer (portability) of your data to another provider

You also have the right to file a complaint with your local data protection authority.

Please note that while we provide this summary for convenience, some rights may involve complexities not fully described here. You are encouraged to consult the applicable privacy laws and regulatory guidance in your jurisdiction for a comprehensive understanding of your rights.

This Privacy Policy does not apply to data collected from or about Blush Rosa employees, former employees, applicants, contractors, vendors, or business partners.

II. Information We Collect

Over the past 12 months, Blush Rosa may have collected the following categories of personal information:

A. Categories of Personal Data

  • Identifiers: Such as your name, alias, postal address, IP address, email, account name, driver’s license number, passport number, or similar identifiers.

  • Online Identifiers: Including cookies, device IDs, pixel tags, and IP addresses that can track your usage behavior.

  • Customer Records (per Cal. Civ. Code § 1798.80(e)): Including name, contact details, education or employment data, credit or debit card information, and other sensitive identifiers.

  • Commercial Information: Such as records of products or services purchased, viewed, or considered, as well as other consumer tendencies.

  • Internet or Network Activity: Including browsing and search history, clickstream data, and interactions with our ads or website.

  • Geolocation Data: Including physical location as reported by your device.

  • Profile Inferences: Insights drawn from other categories to build a profile reflecting your preferences, characteristics, behaviors, or tendencies.

Providing personal information is optional, but declining to do so may limit your ability to use certain features or services on the Site.

B. Sources of Information

We collect personal information from the following sources:

  • Directly from you, through the Site, our stores, phone, email, or other communication methods.

  • From your interactions with us, including form submissions, newsletter sign-ups, or social media participation.

  • Automatically through technology, such as cookies and analytics tools that track how you use the Site.

  • From third-party service providers, such as marketing platforms and advertising networks that help us deliver a personalized customer experience.

Additionally, we may collect non-personal information—such as browser type, operating system, internet service provider, device type, and usage patterns—either directly or through digital marketing tools to enhance your experience on the Site.

III. Why We Collect Information

Over the past twelve (12) months, Blush Rosa may have collected personal information for the following business or commercial purposes:

  • To personalize user experience: We may use aggregated information to better understand how our users interact with the services and resources on our Site.

  • To improve our website, physical locations, products, and services: Feedback and data help us enhance our offerings, resolve technical or operational issues, and address information security concerns. We may also use this data to verify customer identities and protect against fraudulent, deceptive, or illegal activities.

  • To provide products and fulfill services: Including, but not limited to, maintaining user accounts, processing transactions and payments, delivering orders, providing customer support, offering financing options, and sending relevant updates or communications.

  • For auditing purposes: Such as verifying ad impressions and ensuring the correct placement and quality of those impressions during transactions.

  • To detect and prevent security incidents and malicious activities: And to prosecute individuals responsible for such conduct.

  • To analyze, maintain, and improve the functionality of our Site: Including error debugging and personalizing the user journey.

  • To understand user behavior and preferences: Which supports product development and helps enhance content strategy and research.

  • To measure and optimize advertising performance: As well as to better understand user engagement and retention metrics.

  • For short-term, transient use: Such as customizing content or ads within a single browsing session.

  • To send periodic communications: Email addresses and phone numbers provided by users may be used to send order updates and respond to inquiries. Users who opt-in may also receive newsletters, promotions, and marketing materials. Unsubscribing options are provided in every communication.

  • To administer features like promotions, surveys, or contests.

  • To fulfill contractual obligations and enforce legal rights: Including billing, collection, and dispute resolution.

  • To comply with legal obligations or regulations: Or based on a good faith belief that such processing is necessary.

  • To support business transitions: Such as mergers, acquisitions, divestitures, or asset sales, where personal data may be part of the transferred assets.

  • To share your information with authorized third parties: Including service providers, advertising platforms, and social media partners to support our operations, marketing efforts, and legal compliance. We will never share your SMS opt-in data with third parties for unrelated marketing purposes. However, we may share such data with vendors assisting in delivering our messaging services (e.g., platform providers or carriers).

IV. How We Collect Information

A. Cookies and Similar Technologies

Blush Rosa may use cookies and similar technologies to enhance user experience, analyze trends, administer the Site, and gather demographic data. These may include browser cookies, local storage, and other tracking tools.

  • A “cookie” is a small text file stored on your device that helps us tailor the content and experience based on your preferences. For example, cookies allow us to recognize when a shopping cart has been abandoned and to send follow-up messages via email or SMS if the user has opted in.

  • Disabling cookies may limit certain features or functionality of our Site.

We may also use pixels—small, transparent images embedded on our website or emails—to track interactions such as ad views, email opens, and link clicks. This information may be shared with advertising partners, including social media platforms, to optimize ad performance.

We also work with third-party advertising companies, such as Google, that may use anonymized data about your visits to this and other websites to serve interest-based ads.

B. General Browsing

We collect navigational data to understand how users interact with the Site and to monitor performance. This includes technical data such as browser type and version, IP address, operating system, referring URLs, and timestamps. This data may be linked to personal identifiers or aggregated for analysis.

We may also generate electronic records to compile statistics and optimize user interactions across our platforms.

C. Online Shopping

When you purchase products or services through the Blush Rosa website, we collect the information necessary to complete your transaction. This may include your name, email address, shipping and billing addresses, and payment details such as credit card information. You may also choose to provide additional information voluntarily.

If you create a customer account, we retain information related to your order history, preferred payment methods, and saved shipping addresses to streamline future purchases. We may also collect your birthdate as part of your enrollment in our Loyalty Program. For further details, please refer to the Loyalty Program FAQ.

D. In-Store Shopping

When shopping at our physical locations, we may request information necessary to complete your purchase or provide services, such as your name, mailing address, email, and phone number. Depending on the transaction method and in accordance with applicable laws, we may also request identity verification details (e.g., driver’s license, ID number, or payment card data) to prevent fraud. You may decline to provide this information; however, doing so may prevent us from completing your transaction.

We also collect purchase-related data such as the items purchased, purchase price, discounts applied, and payment method. For safety and operational improvement purposes, we use in-store video surveillance. These recordings may be used for security, quality control, or analytics and may be shared with law enforcement or legal authorities if required. Video data is retained for a limited period.

E. Third-Party Vendors

From time to time, Blush Rosa may work with third-party vendors who assist us in executing marketing campaigns. In some instances, these vendors may share customer information with us, based on their representation that individuals have consented to receive marketing content from Blush Rosa.

F. Customer Support

When contacting Blush Rosa’s customer service, whether for product inquiries or personal shopping assistance, we may request details such as your name, contact information, and payment details. This information helps us respond to your needs and manage transactions effectively.

G. Service Providers and Business Partners

We may collect or receive information about you from our trusted service providers and business partners. “Business Partners” refers to third-party companies we collaborate with for joint marketing or integrated product offerings. For example, we may receive data about your purchases made through our partners’ platforms.

V. Sharing of Information

Over the past twelve (12) months, Blush Rosa may have shared personal information with the following categories of third parties:

  • Service providers and vendors that support our operations (e.g., payment processors, logistics companies).

  • Authorized third parties based on your request or consent to disclose information for product or service delivery.

  • Advertising and marketing partners, including those involved in campaign execution and analytics.

  • Business partners engaged in joint promotions or product collaborations. Their use of your data is subject to their privacy policies.

  • Social media networks, to the extent they collect data from interactions with our content.

  • Legal and compliance consultants, when necessary to respond to investigations, litigation, or regulatory obligations.

  • Government agencies or authorities, pursuant to court orders or applicable legal mandates.

Sale of Personal Information (as defined under CCPA)

Blush Rosa does not sell personal information in the traditional sense (e.g., in exchange for money to data brokers). However, California law defines “sale” more broadly. Under that definition, we may have shared the following categories of data in a way that qualifies as a “sale”:

  • Online identifiers (e.g., cookies, pixel tags, mobile advertising IDs).

  • Internet and electronic network activity (e.g., interactions with ads or the Site).

  • Commercial information, including purchase history and identifiers covered under Cal. Civ. Code § 1798.80(e).

We do not sell the personal information of individuals under 16 years of age if we have actual knowledge of their age.

Aside from the above definitions under CCPA, Blush Rosa has not sold personal information in the preceding 12 months.

Disclosure for Business Purposes

In the last twelve (12) months, we may have disclosed the following categories of personal information for legitimate business purposes:

  • Identifiers

  • Online Identifiers

  • Personal information under California Customer Records (Cal. Civ. Code § 1798.80(e))

  • Commercial Information

  • Internet and Network Activity

  • Geolocation Data

  • Profile Inferences

VI. Retention of Personal Information and Third-Party Websites

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required to comply with legal obligations.

If your personal data is processed in connection with the delivery of our products or services, we retain it as long as needed to complete those transactions or for purposes such as legal compliance, dispute resolution, and enforcing our policies. Factors used to determine retention periods include the necessity of the data for ongoing service performance, your request for deletion, legal obligations, and the existence of a defined retention schedule.

If you have subscribed to marketing communications, we will retain your preferences and contact information for a reasonable time after your last expression of interest. Information collected via cookies or similar technologies is also retained for a reasonable duration based on the date of collection.

We may disclose your information when required by law or if we believe it is necessary to protect our rights, enforce our policies, prevent fraud, or ensure the safety of you or others.

Our Site may include links to third-party websites. When you access these external sites, you leave our domain, and your information is governed by that third party’s privacy policy. We do not control nor are responsible for how third-party services collect or use your information, including through their cookies or similar tracking technologies. We encourage you to read the privacy statements of any third-party site before submitting your personal data.

VII. How We Protect Your Information

Blush Rosa employs industry-standard security practices to protect your personal information from unauthorized access, alteration, or disclosure. Data transmitted between your browser and our Site is encrypted using SSL (Secure Socket Layer) and protected with digital signatures.

Despite our best efforts, no online transmission is 100% secure. You acknowledge that transmission of your data is at your own risk. Once we receive your information, we implement security procedures to reduce the risk of unauthorized access.

In the event of a data breach, we may notify you electronically or via posted notice on our Site, depending on your location and applicable law. You may also have a legal right to receive written notice of such breaches.

VIII. Your Choices and Options

A. Opt-Out

If you are at least 16 years old, you may direct us to stop selling your personal information (as defined by applicable laws). We do not knowingly sell personal data of users under 16 without affirmative authorization from the user (if aged 13–15) or their parent/guardian (if under 13).

You can opt out in several ways:

  • Click the “Do Not Sell My Personal Information” link in our site footer

  • Email your request to: privacy@blushrosa.com

  • Adjust your browser settings to block or manage cookies

  • Text STOP to unsubscribe from marketing messages (if you’ve opted in)

Once submitted, your opt-out request will remain in effect for at least 12 months unless you choose to re-opt in.

You may also:

  • Delete your account

  • Update or correct your personal information

  • Unsubscribe from emails, texts, or direct mail

  • Opt out of marketing and information sharing

Requests can be submitted using the contact information provided in Section XII: Contacting Us. If unsubscribing from emails or texts, you may also use the “unsubscribe” or “STOP” options within the communication itself.

B. Access and Deletion Requests

If you’re located in the EU or California, you may have the right to:

  • Access personal data we hold about you

  • Correct or delete your data

  • Object to processing

  • Request data portability

  • Limit or restrict further processing

You may also request to delete your information, which includes the deactivation of your account and withdrawal from our Loyalty Program. Re-enrollment will not restore previously earned rewards or tier status.

To submit a request, contact us at privacy@blushrosa.com or call (212) 705-2000. Requests must:

  • Include enough information for us to verify your identity or authority

  • Be clear and specific about the data or action requested

You may make up to two (2) such requests within a 12-month period, free of charge. We will respond within 45 days of confirming your identity and may extend that timeframe as needed, with notice.

Blush Rosa does not discriminate against users for exercising privacy rights. We will not:

  • Deny access to services

  • Charge different rates

  • Offer lower service quality

  • Threaten any of the above based on your privacy choices

IX. Children’s Privacy

Protecting the privacy of minors is extremely important to us. Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from individuals under this age. If we become aware that a child under 13 has provided us with personal data, we will promptly delete that information.

X. Assignment

In the event that Blush Rosa is acquired, merged, or involved in a sale or transfer of assets, we reserve the right to assign or transfer all data we have collected, including personal and non-personal information, to the acquiring entity.

XI. Changes to This Privacy Policy

Blush Rosa may revise this Privacy Policy at any time. The updated policy will be reflected by the “Last Updated” date below. We encourage users to check this page regularly to stay informed of any updates. Continued use of our Site following posted changes indicates your acceptance of those changes.

XII. Contacting Us

If you have any questions or wish to exercise your privacy rights, you may contact us via:

Last Updated: June 26, 2025